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MADWALK 2022

MADWalk is an annual event organized by MAD TV that uniquely blends fashion and music, creating a spectacular show where designers showcase their collections alongside live performances by popular music artists. The event is often referred to as the “Fashion Music Project,” and it brings together the worlds of fashion, music, and entertainment in a high-energy, visually captivating experience.

  • CLIENT MAD TV
  • YEAR 2022
  • CATEGORYFASHION - MUSIC EVENT

DESIGN

The design idea for Madwalk 2022 was to create an alternative model as logo. As typography being part of the jewelry – tattoos and accessories of the figure. Also it’s a combo logo of the MAD channel and Serkova so even those logos where placed as accessories in the figure.

CONCEPT

Concept was about to create something elegant and fancy on the same time. As branding of the stage was minimal and we used screens to create different video loops and animation to create a celebration mood that would fit to every designer that presented their creations.

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