Art Director & Graphic DesignerAthens, GR

Tasos
Salonikos

Brand identityBroadcast & on-air designMotionPackagingArt direction

I design brands, broadcast identities and products — and I build the teams and businesses behind them. Fifteen years across national television, esports and the trading-card world.

See the work Résumé — PDF
Portrait of Tasos Salonikos
Tasos Salonikos — Athens

01 — Profile

Tasos Salonikos is a graphic designer and art director. He led the channel-wide rebrand of MAD TV and its on-air identity for the MAD Video Music Awards and MadWalk, and has delivered branding, motion and campaign work across agencies and independent clients. Alongside the studio he founds and runs businesses in the trading-card and collectibles space, and has managed esports projects — including the roster that became Apex Legends World Champions.

Base
Athens, GR — worldwide
Focus
Brand · broadcast · packaging
Experience
15+ years
Founder
Cardcore · Packrips · Mintguard
Status
Open to projects

02 — Selected work

Five recent projects — open one for the case study

  1. MAD Video Music Awards 2023 key art MAD Video Music Awards 2023MAD TV · 2023 · On-air & event identity
  2. MAD Video Music Awards 2022 identity MAD Video Music Awards 2022MAD TV · 2022 · Identity system
  3. MADWALK 2022 logo MADWALK 2022MAD TV · 2022 · Fashion–music show
  4. GoNext Esports logo GoNext Esports2023–2025 · Brand system · merch · social
  5. Freelance work — SAL Project Freelance & agency2017–2024 · Branding · packaging · logos

03 — Practice

  • Art direction
  • Brand identity systems
  • Broadcast & on-air graphics
  • Motion design
  • Packaging & print
  • Editorial & layout
  • Web design (WordPress)
  • Campaign design

Tools

  • Illustrator97
  • Photoshop94
  • WordPress90
  • After Effects88
  • InDesign85
  • Procreate77

Education — BA (Hons) Graphic Design, Middlesex University, London

04 — Ventures

Founder & operator — and I design every brand

  1. Cardcore

    Retail · e-commerce · since 2023

    Trading-card and collectibles business — Pokémon, One Piece, sports cards and memorabilia — run in-store and online at cardcore.gr, with community events and livestream commerce. Brand, storefront and packaging designed in-house.

  2. Packrips

    Live breaks · streaming

    Live pack openings on Twitch — viewers claim packs and watch them ripped in real time, Pokémon and One Piece, built around transparency. Concept, identity and broadcast graphics by the studio.

  3. Mintguard

    Product · new

    A new venture: protective accessories and display gear for trading cards and graded collectibles. Product design, packaging and brand from the ground up.

05 — Experience

Design

  1. 2022–2023

    Head Graphic Designer

    MAD TV Channel

    Led the channel-wide visual redesign and on-air identity. Broadcast graphics for the MAD Video Music Awards and MadWalk.

  2. 2023–2025

    Brand & Product Lead

    GoNext Esports

    Full identity system: logo, website, e-shop, merchandise, motion design and broadcast assets.

  3. 2019–2021

    Graphic Designer

    COCO-MAT / Zealots of Nature

    Branding, digital and campaign design across in-house and client work.

  4. 2021

    Graphic Designer

    ImpressMe

    Print and digital design for agency clients.

  5. 2017–now

    Art Director / Designer

    Freelance & agency

    Branding, digital, motion and campaign design across in-house, agency and independent clients.

Esports & gaming

  1. 2023–2025

    Head Project Manager / Esports Manager

    GoNext Esports

    Managed the Apex Legends project to victory at the ALGS Championship in Sapporo — the Apex Legends World Championship. Built the Valorant project from an empty roster to a peak top-3 European ranking; two Valorant East: Surge titles.

  2. 2022

    Valorant Project Manager

    Anorthosis Famagusta Esports

    Roster operations, tournament scheduling and competitive preparation for Valorant East: Surge.

  3. Greek region

    Shoutcaster — CS:GO & Valorant

    ESL & Riot Games

    Live play-by-play commentary and match analysis for Greek-region esports broadcasts and competitions.

  4. Ongoing

    Gaming & Technology Editor

    Zappit.gr

    Gaming news, reviews, features and video coverage spanning games, hardware and major industry events.

  5. 2014–2016

    Gaming Editor & Event Organiser

    Gamespace.gr

    Gaming editorial content, plus organisation of Digital Universe 1, 2 and 3 at New York College.

  6. Partner

    Partner Streamer & Content Creator

    Twitch — 10,000+ followers

    Built an audience of more than 10,000 followers; delivered sponsored live-stream advertising and brand integrations.

  7. EU circuit

    Professional Player

    PUBG

    Competed professionally in Europe's league circuit as part of the region's top 32 teams.

06 — Off the clock

07 — Contact

Let's make
something.

Brand systems, broadcast design, packaging, or a product that needs building from zero. Athens-based, working worldwide.